Our Brand Guide
Greenville Unitarian Universalist Fellowship Brand Guide
1. The Greenville Unitarian Universalist (GUUF) Logo:
- The Greenville Unitarian Universalist Fellowship (GUUF) logo embodies our values of inclusivity, community, and spiritual exploration.
- The logo should always be used as provided and should not be altered, stretched, or distorted in any way.
- Clear space around the logo should be maintained to ensure its visibility and impact.
The chalice is a symbolic and ceremonial object used by the Unitarian Universalist Association (UUA) and is rooted in the history of the Unitarian and Universalist traditions. The chalice represents various themes and values important to Unitarian Universalism, such as light, community, service, and the inherent worth and dignity of every person.
Hans Deutsch, an Austrian artist and member of the Unitarian congregation in Prague, is credited with creating a symbol that combines the chalice and the flame. His work on the chalice symbol occurred during World War II and aimed to represent a faith that could bring healing and inspiration during difficult times. This symbol spread across Unitarian communities and eventually became the widely recognized chalice emblem used by the Unitarian Universalist Association (UUA) today.
- Primary Color 1: Purple #4D508D
- Primary Color 2: Warm Gold #F1B71C
- Secondary Color 1: Forest Green #29401B
- Secondary Color 2: Pale Mint #E5ECEB
- Black: Black is considered a neutral color representing sophistication, elegance, formality, and strength. It can be used as a background color to make other colors pop and to create a sense of contrast and depth. Black is often associated with luxury brands and products.
- White: White is another neutral color that signifies purity, simplicity, cleanliness, and openness. It’s often used as a background color to create a sense of space and to highlight other colors or content. White can also convey a sense of minimalism and modernity.
These colors reflect our connection with nature, wisdom, depth of thought, and our commitment to social justice.
- Logo Font: Myriad Variable Concept, Semibold
- Substitutes Font: Source Sans Pro: Source Sans Pro is an open-source sans-serif font family that offers a balanced and versatile design. It includes a semi-bold variant and is available on Adobe Fonts and Google Fonts.
- Images should reflect diversity, inclusivity, and community engagement.
- Nature-oriented visuals are encouraged to align with our values of interconnectedness and respect for the environment.
5. Voice and Tone:
- Our communication is welcoming, respectful, and open-minded.
- Use an inclusive tone that encourages diverse perspectives and thoughtful conversation.
- Maintain a balance between formality and approachability.
6. Logo Usage:
- The full-color logo should be the primary choice for most applications.
- A grayscale or black-and-white version without mountains can be used when color is limited or unavailable.
- The logo should always have enough space around it to maintain visual clarity and impact.
7. File Formats:
- Vector Formats: AI, EPS, SVG (for scalable and high-quality printing)
- Raster Formats: PNG, JPG (for online use and digital content)
8. Stationery and Collateral:
- Use the primary colors consistently across all printed materials.
- Maintain a clean and organized layout for documents and collateral using the provided fonts.
- Incorporate the logo in a prominent but tasteful manner.
9. Online Presence:
- Ensure the website design aligns with the brand’s visual identity and values.
- Use the primary colors consistently throughout the website.
- Display the logo prominently on the website’s header or landing page.
10. Social Media:
- Apply the brand colors and logo consistently across social media profiles.
- Use the same tone of voice and messaging across different platforms.
Remember, the brand guide is a reference to maintain a consistent and coherent visual and communicative identity for the Greenville Unitarian Universalist Fellowship. Following these guidelines will help present a unified and recognizable image to our members and the broader community.